Effective 26 September 2026 · Applies to the BUBU app and website
The short version
By creating an account or using BUBU, you agree to these terms and to our Privacy Policy.
You must be able to form a binding contract under Indian law.
BUBU is an affective AI companion, not a therapist, doctor or emergency service. AI can be wrong.
Paid plans are sold through Google Play, renew automatically, and can be cancelled in Google Play at any time.
Crisis help never needs a subscription.
Use BUBU lawfully and kindly. You can delete your account whenever you like.
Each section gives the exact terms first, then an "In plain words" box that
explains what they mean for you. Legal words are explained in section 20.
1. This agreement
These Terms of Use ("terms") are an agreement between you and Amthuz
Zafrin, the individual developer based in India who builds and runs BUBU ("we",
"us"). They cover the BUBU app, website and related services ("BUBU").
By creating an account, or by using BUBU, you confirm that you have read and agree to
these terms and to our Privacy Policy. If you do not agree,
please do not use BUBU.
These are the rules for using BUBU. When you sign up, you are agreeing to them, a bit like
ticking "I agree" on any app. If there is something here you cannot accept, do not use
BUBU.
2. Who can use BUBU
You must be able to form a binding contract under Indian law. By using BUBU you confirm
that you are. We may close any account we believe belongs to someone who is not.
You need to be old enough, under Indian law, to agree to a contract before you sign up.
If you are not, please do not create an account.
3. BUBU is not medical care
BUBU is a wellbeing companion, not a healthcare service. It is not a
licensed therapist, psychologist, psychiatrist, counsellor or doctor, and it is not a
medical device. It does not diagnose, treat, cure or prevent any condition, and it does
not prescribe or recommend medication.
Nothing BUBU says is medical, psychological, legal or financial advice. If you are
struggling, or think you may have a health condition, please speak to a qualified
professional. BUBU can be a support alongside that, but never a replacement for it.
Talking to BUBU is like talking to a caring friend, not seeing a doctor. It will not tell
you what illness you have or which medicine to take. If you need those answers, please see
a professional. BUBU can keep you company alongside that.
4. Emergencies
BUBU checks every message for signs that you may be in danger, and shows helpline numbers
if it sees them. This is free for everyone, with or without a subscription. But:
BUBU is not an emergency service and must not be relied on in an emergency.
BUBU cannot call, message or alert anyone, including emergency services or your family.
The safety check can miss signs of danger, or react when there are none.
If you or someone else is in immediate danger, call your local emergency number
(112 in India) or go to the nearest hospital straight away. Helplines for
other countries are on our Safety & helplines page.
5. AI limitations
BUBU's replies are generated by artificial intelligence. That means:
replies can be inaccurate, incomplete, out of date or inappropriate;
BUBU can misunderstand what you say, or misread your mood from your face or voice;
its mood and age readings are automated guesses, not facts about you; and
BUBU is not a person, and will never claim to be one.
Use your own judgement about anything BUBU says, and do not act on it where a mistake
could harm you or anyone else.
A computer writes BUBU's replies, and computers get things wrong. If BUBU tells you a
fact, or suggests something, check it before relying on it, especially about health,
money or safety.
6. Your account
Give accurate details when you sign up, and keep them up to date.
Keep your password private. You are responsible for what happens on your account.
One account per person. Accounts are personal and cannot be shared, sold or transferred.
Tell us straight away if you think someone else has accessed your account.
Your account is just for you. Do not share your password. If you think someone else got
in, reset your password from the sign-in screen and tell us.
7. Acceptable use
When you use BUBU, you agree not to:
break any law, or use BUBU to plan or encourage harm to yourself or others;
harass, threaten or abuse anyone, or share content that is illegal, hateful or sexually exploitative;
show BUBU images of other people, or share their private information, without their permission;
try to trick BUBU into producing harmful content, or to reveal its internal instructions;
copy, reverse-engineer, scrape or interfere with BUBU or its servers, or get around its limits or security;
use bots or automated tools to access BUBU; or
use BUBU for commercial purposes, or resell access to it.
We may limit, suspend or close accounts that break these rules.
Use BUBU for yourself, honestly and kindly. Do not use it to hurt anyone, do not try to
break or trick it, and do not show it other people without asking them. If you do, we
may close your account.
8. Plans, payment and renewal
Plans
Using BUBU requires a paid plan, billed monthly or annually. The current prices and what
each plan includes, such as its daily message allowance, are shown in the app and in
Google Play before you buy. Crisis help never needs a subscription.
Payment
Subscriptions are sold and billed by Google Play, under Google's terms.
Google collects the payment. We never receive or store your card, UPI or bank details.
The final price, including any applicable taxes, is shown by Google Play before you
confirm.
Automatic renewal
Your subscription renews automatically at the end of each
billing period (monthly or annually), and Google
Play charges your chosen payment method, until you cancel. Where Indian rules require it,
you will be asked to approve the recurring payment when you first subscribe, and notified
before a renewal charge.
Cancelling
You can cancel any time in Google Play (Play Store › your profile › Payments &
subscriptions › Subscriptions). After you cancel, you keep access until the end of the
period you have already paid for, and you are not charged again. Deleting the app, or
your BUBU account, does not cancel the subscription.
How renewal and cancelling work, with example prices:
What happens
Monthly plan
Annual plan
You subscribe
5 October. Google charges you, e.g. ₹399.
5 October 2026. Google charges you, e.g. ₹3,999.
It renews
5 November, then the 5th of every month. ₹399 each time.
5 October 2027, then every year.
You cancel on 20 October
You keep BUBU until 5 November. No more charges.
You keep BUBU until 5 October 2027. No more charges.
You only delete the app
The subscription keeps running and renewing. Cancel it in Google Play.
Refunds
Refunds are handled by Google Play under
Google Play's refund policies.
Except where the law requires otherwise, payments for a billing period already started
are not refundable, and cancelling does not refund the rest of the current period. Our
Refund & Cancellation Policy explains when we will refund
you ourselves.
Price changes
We may change prices. Any change will be notified to you in advance through Google Play,
as its rules require, and applies from your next renewal. If you do not accept it, you can
cancel before it takes effect.
Failed payments
If a renewal payment fails, Google Play may retry it for a limited time (a
grace period). If it still fails, your paid access
ends until the payment is fixed.
You pay through Google Play, like any other app subscription, and it keeps renewing until
you cancel it in the Play Store. Cancelling stops future charges; it does not give back
money for time already started. If you are charged by mistake, see our
refund page.
9. Your content
What you say to BUBU, and any photo you ask it to look at, stays yours. You give us
permission to process it only as needed to run BUBU for you: to reply, to remember you,
to keep you safe and to keep the service working, as described in the
Privacy Policy. This permission ends when you delete your
account, except where the law requires us to keep something.
Your words belong to you. We only use them to make BUBU work for you. We do not publish
them, sell them, or use them for anything else.
10. BUBU's content
The BUBU name, its face and expressions, its design, software and written content belong
to us and are protected by law. We give you a personal, non-exclusive, non-transferable
right to use BUBU for yourself under these terms. Nothing in these terms gives you any
other rights to them.
You can use BUBU, but you cannot copy it, sell it, or reuse its face, name or design as
your own.
11. Third-party services
BUBU relies on other companies' services, including Google (Firebase, Google Play and
speech recognition) and an AI model provider. Your use of Google Play is also governed by
Google's own terms. We are not responsible for services we do not control, although we
choose them carefully.
BUBU uses a few outside companies behind the scenes, mainly Google. Paying through
Google Play also means Google's own rules apply to the payment.
12. Changes to BUBU
We are constantly improving BUBU, so features may change, be added or be removed, and
BUBU may sometimes be unavailable for maintenance or reasons outside our control. If we
ever shut BUBU down entirely, we will give reasonable notice in the app.
BUBU will keep changing as we improve it, and it may occasionally be down for a while. If
it ever closes for good, we will warn you first in the app.
13. Ending this agreement
You can stop using BUBU and delete your account at any time from inside the app. We may
suspend or close your account if you seriously or repeatedly break these terms, if the
law requires it, or to protect you, other people or BUBU. Where appropriate, we will
explain why. Sections 9, 10 and 14 to 17 continue after this agreement ends.
You can leave whenever you want. We would only close your account for a serious reason,
such as breaking these rules, and we will usually tell you why. A few sections, like the
one about who owns what, still apply after you leave.
14. Disclaimers
We work hard to make BUBU helpful, safe and reliable. But to the extent the law allows,
BUBU is provided "as is" and "as available". We do not promise that it
will always be available, uninterrupted, error-free or suitable for any particular
purpose, or that its replies will be accurate. Nothing in these terms removes rights you
have as a consumer that cannot be removed by agreement.
"As is" means we offer BUBU the way it is, without a guarantee that it will be perfect or
always working. We do our best, but we cannot promise it will never break or never be
wrong. Your basic consumer rights are not affected.
15. Limitation of liability
To the fullest extent permitted by Indian law:
we are not liable for any indirect, incidental, special or consequential loss. We are
also not liable for any decision you make, or action you take, based on something BUBU
said;
our total liability to you for all claims about BUBU is limited to the amount you paid
us for BUBU in the 12 months before the claim arose.
Nothing in these terms limits liability that cannot legally be limited, such as liability
for fraud, or for death or personal injury caused by negligence.
If something goes wrong and you make a claim against us, the most we would have to pay is
what you paid for BUBU in the last 12 months. On a monthly plan at ₹399, that would be
about ₹4,788. This cap does not apply to things the law will not allow us to limit, such
as fraud.
16. Indemnity
If you break these terms or the law while using BUBU, and a claim is made against us
because of it, you agree to cover the reasonable losses and costs that result, to the
extent the law allows.
If you use BUBU to do something illegal or harmful, and someone takes legal action
against us because of it, you would have to cover the costs, not us. This does not apply
to ordinary use of BUBU.
17. Governing law and disputes
These terms are governed by the laws of India. If a dispute arises,
please contact us first (section 19). Most concerns can be settled
quickly that way. If it cannot be resolved, it will be decided by the competent courts in
India. This does not take away any right you have to bring a claim under consumer
protection law.
Indian law applies to these terms. If you have a problem, please email us first. We would
much rather fix it with you. If we cannot agree, an Indian court would decide, and your
consumer rights still apply.
18. Changes to these terms
We may update these terms, for example when BUBU changes or the law does. The date at the
top shows the latest version. If a change is significant, we will tell you in the app
before it takes effect. By continuing to use BUBU after that, you accept the updated
terms. If you do not accept them, you can stop using BUBU and delete your account.
If we change anything important, BUBU tells you first. Carrying on using BUBU means you
accept the change. If you do not, you can leave.